Specialized Teamsīytedance uses its SSP platform differently from most companies. How has ByteDance managed to be so consistently successful? An important contributing factor, we argue, is its innovation strategy, which relies on a shared-service platform, or SSP. Respectively, Toutiao and Douyin account for 20% and 60% of the company’s total advertising revenues. But ByteDance has actually churned out one wildly successful product after another - among them its initial hit, Toutiao, the most popular news app in China, which today has 320 million monthly active users, and Douyin, a short-video app that preceded TikTok. Most users know the company only by its hit short-video app TikTok, which has been downloaded over 3 billion times globally, a feat only exceeded by Meta and its family of apps. In 2021, with 1.9 billion monthly active users in 150 countries, and an employee base of over 110,000, the company recorded an astonishing $58 billion in revenues. Stay tuned for more news from the call.At just 10 years old, ByteDance, the most valuable startup in the world, has shattered records for growth. “Taking the stores out of the equation, particularly for iPhones and wearables, there’s a drag on sales,” Cook told CNBC’s Josh Lipton.Īpple is moments away from addressing analysts and diving into more details about the holiday quarter results. In October, Apple started bundling its services, including Apple Music and iCloud, in a single subscription fee under Apple One.Īpple no longer discloses how many iPhones are sold each quarter, but the Apple chief executive tells CNBC that more iPhones could have been sold if not for the pandemic:Īpple CEO Tim Cook said that the results could’ve been even better if not for the Covid-19 pandemic and lockdowns that forced Apple to temporarily shutter some Apple stores around the world. While active install base is a much broader metric than quarterly device sales that Apple previously released, the number does provide an idea of Apple’s overall audience size for subscription service offerings that require iPhones and other Apple products. Cook said that Apple gained iPhone sales in China both from customers switching from rival Android devices as well as existing customers upgrading devices, but said “upgraders in particular set an all-time record in China.” “We had two of the top three selling smartphones in urban China,” Cook told Reuters in an interview, adding that many of the company’s other products and services also sold well. In the interview, he cites Apple’s growth opportunity in China as a source of the company’s success: Cook also said Apple now has an installed base of more than 1 billion iPhones, an increase over the 900 million the company most recently disclosed in 2019. The new metric is part of an overall increase of active devices around the world, reaching 1.65 billion compared to 1.5 billion this time last year:Īpple Chief Executive Officer Tim Cook told Reuters in an interview that the company now has an active installed base of 1.65 billion devices, compared with 1.5 billion devices a year ago. According to CEO Tim Cook, there are now more than 1 billion iPhones being used by customers around the world, and Apple’s total install base is at an all-time high.Ĭook shared the new milestone in an earnings-focused interview with Reuters. Apple has also hit new milestones with its active install base of devices. For starters, Apple has earned well over $100 billion in a single quarter for the first time in the company’s history. Billion is quickly becoming the theme of Apple’s holiday earnings quarter results.
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